about
Beer and Social Media, an oft thought of as an odd mix. Beer is about people, social media is about people. They are a perfect mix. With all the buzz about Social Media these days it’s no wonder people all over the place are claiming to be Social Media Experts. We don’t. We know beer. We know know how to use Social Media to best effect your brand, brew or outlet.
Considering that Social Media is a term “used to describe media which are formed mainly by the public as a group, in a social way, rather than media produced by journalists, editors and media conglomerates.”
We are a specialist marketing company within the sphere of beer, brewing and breweries, and their surrounding markets – ingredients, supplies and
Social media are media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media supports the human need for social interaction, using Internet- and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratisation of knowledge and information, transforming people from content consumers into content producers.
The knowledge of more than 10 years of active marketing within the social media and beer industry has given a platform to best understand, deliver and measure success within media and marketing frameworks. Building on the knowledge foundations of one person this small company has evolved rapidly over the last 3 years, working with medium and small companies seeking to better access and understand the consumers within their market. Social media can be said to have three components; Concept (art, information, or meme). Media (physical, electronic, or verbal). Social interface (intimate direct, community engagement, social viral, electronic broadcast or syndication, or other physical media such as print). Through conversation, research, testing and measurement using tools listed above – we have developed skills to best deliver what you want to tell people, relay conversations back and reflections upon new information drawn.
We have worked on many different problems – bringing success with simple websites, using blogs, twitter, facebook, friend feed, email marketing… the list goes on.
Above everything, your success is our success.
